A practical setup course + creative discovery kit to help you take control of your guitar experience — even if you never turn a single screw.

First, make the best of what you got…

Then, start designing your dream guitar

What’s included:

PRO SETUP COURSE

Learn how to inspect and properly set-up Strat, Tele, Les Paul, bass, and acoustic guitars

Guitar neck on a workbench with tools and repair supplies for guitar maintenance.

  • Gain confidence to request the setup you actually want

  • Even if you don’t want to do the work yourself, understand when your guitar is out of spec — and what to ask your tech for

  • Covers how to change strings, adjust string height and intonation, leveling frets, cleaning and preventative maintenance.

VIDEO:

THE 5 MISTAKES Guitarists Make When Choosing Their Dream Guitar

Thumbnail of a video titled "The 5 Mistakes Guitarists Make When Choosing Their Dream Guitar" with a man wearing a baseball cap, looking slightly confused or thoughtful, sitting in front of a wall with posters.

Player Identity Discovery Guide

Find the your true self as a guitarist and how to incorporate that into your dream guitar.

Spiral-bound book titled 'PLAY LIKE YOU' with subtitle 'A Guide to Discovering Your Creative Identity' by Erik Ulven, held by person with light skin, on a light wood table. In the background, a green glass of water, glasses, and part of a gold-colored container are visible.

Signature Guitar Blueprint Workbook

Discover your ideal specs

Person holding a blue workbook titled 'Design Your Signature Sound' on a light wooden desk. Nearby are a green drink, a pair of black glasses, and a spiral notebook.

Guitar Designer Swatch Book

Visualize woods, finishes, and materials

A person holding a spiral-bound notebook titled 'Swatch Book for Guitar Design' with various wood and material samples on the cover. A green glass, glasses, and a woven container are on a light wooden table.
Open spiral-bound book displaying a page with a chart titled 'Body Materials' and images of wood samples labeled Alder, Ash, Mahogany, Basswood, Korina, Walnut, Maple, Quilted Maple, and Flame Maple. The adjacent page contains notes about different wood types.

who this is for

Dyer Davis and signature electric guitar Sunland Stella. A man with a red beard and bald head playing an acoustic guitar on a stage, with a drum set in the background and a colorful banner behind him, during a live performance.

Dyer Davis and his custom built Sunland Stella

  • Players tired of guessing if their guitar is holding them back

  • Creatives who want more control over their sound and feel

  • Guitarists who want to design a custom path — whether they mod or commission later

  • Musicians who want to speak the same language as their tech or builder

who this is NOT for

🚫 People looking to start a repair business tomorrow

(it takes years of experience)


🚫 Anyone expecting a shortcut to mastering luthiery

(again - years of experience)


🚫 Players who think “factory spec” is “good enough”

$97 — Instant Access

🎁 Includes: full course + creative toolkit + $100 credit toward a custom blueprint or prototype